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Writer's pictureJulian Melo

What is regression analysis?


What is regression analysis

In the world of market research and data analysis, regression analysis is a powerful technique that shows relationships between variables and allows us to make informed predictions. It helps us understand and informs us in order to make better business decisions based on the insights it provides. In this article, we’ll cover different types of variables and types of regressions to see how regression analysis helps make better predictions.


The goal of regression analysis is to understand how the independent variables influence the dependent variable. In simpler terms, it helps us grasp the connections and patterns within data, allowing us to make predictions and informed decisions. This type of data can be found through multiple response formats such as Surveys. Click here for more information on different types of survey response formats.

Variables in Regression Analysis:

Variables are the building blocks of regression analysis. They are divided into two main categories: dependent and independent variables. The dependent variable is the outcome we are trying to predict, while independent variables are the factors that potentially influence the dependent variable.


For instance, if we are examining the factors influencing student performance, the dependent variable could be the final exam score, while independent variables might include hours of study, attendance, and previous exam scores. Understanding and selecting the right variables is crucial for the accuracy and reliability of regression analysis.

Types of Regression:


Simple or Bivariate Regression:

  • This type involves a single independent variable predicting the outcome of the dependent variable. The relationship is expressed through a linear equation, often represented as a straight line on a graph.

Multiple Regression:

  • When there is more than one independent variable, multiple linear regression comes into play. It is similar to simple regression by using one dependent variable.

Why companies should use regression analysis

Why companies should use regression analysis

Regression analysis goes beyond just prediction; it helps us understand the intricate relationships within datasets. However, it's important to note its limitations, such as the assumption of a linear relationship between variables and the sensitivity to outliers.


In conclusion, regression analysis is a unique and important statistical tool that assists analysts and researchers in extracting meaningful insights from data. The careful selection of variables and understanding the different regression types are key to unlocking its full potential. As we continue to delve into the world of data, regression analysis stands as a steadfast companion, guiding us through the complexities in this world full of information. If this caught your attention and made you curious about what else there is to regression analysis, you can learn more about it in depth here.



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